Portfolio
Work I've Done
Webby Honoree Award2025
MUSE Gold Award2021, 2022
ICONA Resorts
Developed a fully custom WordPress theme tailored for a multi-property hospitality brand. Built with Advanced Custom Fields (ACF) for flexible content management and scalability across multiple resort locations. Implemented custom post types and taxonomies to organize properties, offers, and experiences. Optimized site performance for high traffic volumes and integrated third-party booking systems. Ensured responsive design, SEO-friendly structure, and maintainable codebase for long-term growth.
SimPay
I collaborated closely with the client to design and build a new 8-page website that authentically represented their brand. The site features interactive elements and a custom navigation menu developed to reflect the client’s voice. I structured the content with usability in mind, making it easy for visitors to find key information and ultimately driving more conversions.
Trinity Flavors
We were tasked with doing a total rebuild for Trinity Flavors. At the start, it was split into two separate sites, (one for e-commerce and one for the brand), creating a disjointed experience for the user. We built a new site to combine both sites into one for a streamlined user experience.
AWSMSauce
A custom Shopify theme for a local, eco-friendly sauce company, featuring a custom shopify theme, product catalog, and a blog. Integrated with a CRM to manage orders and customer data.
The Augustinians
Large drupal to wordpress migration with a custom theme and ACF fields. Client Wanted to fully manage it, so ACF + Elementor was used so they could easily update the site internally.
Chickie's & Pete's
Custom WordPress theme for the popular restaraunt chain featuring menu management, reservation system, and a internal twilio notification system for seasonal online orders.
About Me
For the Love of the Web
Hi, I’m Rabeah Abbas! I’m a web developer that loves collaborating to turn ideas into projects that perform. Over the past ten years, I’ve built more than 150 websites, from high-traffic healthcare websites to luxury tourism and hospitality projects. My background isn’t just coding. I blend design, marketing, and strategy to make sure every site feels unique, looks polished, and delivers results.
Outside of work, I'm a guitarist, a hiker, a coffee enthusiast, and a cat dad.
My Tools
Frontend
Development
Languages: Javascript, PHP
Frameworks: WordPress, Shopify, Astro, Next.js, Tailwind CSS, Bootstrap
Tools: Git, Jira, Figma, Adobe XD, Cloudflare, Twilio, Stripe
Digital
Marketing
Skills: SEO, AEO, Email Marketing, Google Analytics, Google Search Console, Hubspot
Tools: Google Ads, Google Search Console, Hubspot, Klaviyo, Mailchimp, SEM Rush, Screaming Frog, Moz
Resume
My Experience
Education
East Stroudsburg University
East Stroudsburg, PA
Media Commmunications
Work
Apr 2022 - Present
Forge Apollo
Lead Web Developer
I lead the planning, development, and maintenance of responsive websites while translating web design mockups into functional, accessible websites. I also mentor junior developers, helping them strengthen their technical skills and contribute more efficiently to projects.
Nov 2020 - Apr 2022
BeMarketing
Lead Web Developer
I managed a team of four junior developers, standardizing processes and improving delivery times while creating a more scalable workflow. Alongside leadership, I manage the development of 35+ WordPress. I also collaborated directly with prospective clients to gather project specs, translate those specs into actionable plans as well as the estimated budgets. No exisiting internal documentation or stadardization of processes existed, so I created themto help build consistency within the team
Nov 2014 - March 2020
Hippo Medical
Web Designer & Developer
Built and launched over 50 WordPress websites, ranging from high-traffic platforms with 7,000+ daily visitors to landing pages optimized for PPC campaigns. Using Underscores and ACF. Designed and coded custom themes that balance flexibility and performance. Led a server-wide security recovery after a hack affecting more than 20 sites — identifying vulnerabilities, implementing DNS and server fixes, and maintaining over two years of zero incidents since.
Contact
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